Running marketing campaigns, promotions on Social media platforms such as, Facebook, Google, Twitter to name a few, have been there for quite some time now. A. Oracle Technology Network provides services and resources to help developers, DBAs, and architects build, deploy, manage, and optimize applications using Oracle. Many of these XMLType methods are also provided as SQL functions. For example, SQL function extract corresponds to XMLType method extract. Oracle XML DB functionality is based on the Oracle XML Developers Kit C implementations of the relevant XML standards such as XML Parser, XML DOM, and XML Schema Validator. Benefits of XMLType Data Type and APIThe XMLType data type and application programming interface API enable SQL operations on XML content and XML operations on SQL content Versatile API XMLType has a versatile API for application development that includes built in functions, indexing, and navigation support. XMLType and SQL You can use XMLType in SQL statements, combined with other data types. For example, you can query XMLType columns and join the result of the extraction with a relational column. Oracle Database determines an optimal way to run such queries. Indexing You can created several kinds of indexes to improve the performance of queries on XML data. For structured storage of XMLType data, you can create B tree indexes on the object relational tables that underlie XMLType tables and columns. For unstructured and binary XML storage of XMLType data, you can create an XMLIndex index, which specifically targets the XML structure of a document. FileDownload?file=01539000003kdUkAAI' alt='Servlet Download File From Database Marketing' title='Servlet Download File From Database Marketing' />You can create function based indexes on explicit XPath expressions. This applies to all XMLType storage models. You can index the textual content of XML data with an Oracle Text CONTEXT index, for use in full text search. This applies to all XMLType storage models. When to Use XMLType. Use XMLType whenever you want to use the database as a persistent storage of XML data. XMLType features include the following SQL queries on part of or the whole XML document SQL functions exists. Node and extract provide the necessary SQL query functions over XML documents. XPath access using SQL functionsexists. NodeandextractXMLType uses the built in C XML parser and processor and hence provides better performance and scalability when used inside the server. Strong typing inside SQL statements and PLSQL functions The strong typing offered by XMLType ensures that the values passed in are XML values and not any arbitrary text string. Indexing on XPath document queries XMLType has methods that you can use to create function based indexes that optimize searches. Cash Receipt Format Free Download. Separation of applications from storage models Using XMLType instead of directly using CLOB, object relational, or binary XML storage lets applications gracefully move to various storage alternatives later without affecting any of the query or DML statements in the application. Support for future optimizations New XML functionality will support XMLType. Because Oracle Database is natively aware that XMLType can store XML data, better optimizations and indexing techniques can be done. By writing applications to use XMLType, these optimizations and enhancements can be easily achieved and preserved in future releases without your needing to rewrite applications. Creating XMLType Tables and Columns. The following examples create XMLType columns and tables for managing XML content in Oracle Database. Example 3 1 Creating a Table with an XMLType Column. CREATE TABLE mytable. VARCHAR21. 0 PRIMARY KEY, xmlcolumn XMLType. Example 3 2 Creating a Table of XMLType. CREATE TABLE mytable. OF XMLType. Using Virtual Columns to Constrain Data Stored as Binary XMLXML data has its own structure, which, except for object relational storage of XMLType, is not reflected directly in database structure. That is, individual XML elements and attributes are not mapped to individual database columns or tables. This means that, to constrain XML data according to the values of individual elements or attributes, the standard approach for relational data does not apply. Instead, you must create virtual columns that represent the XML data of interest, and then use those virtual columns to define the constraints that you need. This approach applies only to XML data that is stored as binary XML. For XML data that uses unstructured storage, the database has no knowledge of the XML structure the data is treated as flat text, but for binary XML storage that structure is known. You exploit this structural knowledge to create virtual columns, which the database can then use with constraints. The technique is as follows Define virtual columns that correspond to the XML data that you are interested in. Use those columns to constrain the XMLType data as a whole.